Where next for lads mags?

Where next for lads mags?

52 posts
31 March 2014
paulbatterbury
Photographer
paulbatterbury
Well GQ and FHM are aimed at a different age audience, think of Zoo and Nuts and the kind of person that would buy such mags, we are looking at a younger age group to which the magazine is priced for, and market for (bright colours) like a bag of candy. FHM and GQ, the price is higher, the imagery is much more sophisticated and the models are either higher calibre, TV, Film Stars or celebrity status.

Maxim possible took a gamble in the UK, looking at volume of sales, over quality of sales and aimed at the younger age group, only for it to backfire, but the fact remains they folded because they where no making a profit.


Posted 1 April 2014
RedChecker
Photographer
RedChecker
paulbatterbury

 Maxim possible took a gamble in the UK, looking at volume of sales, over quality of sales and aimed at the younger age group, only for it to backfire, but the fact remains they folded because they where no making a profit.


As I said though, they weren't always aiming at the lower age group market, in the early days of the magazine they were aiming at the GQ/FHM market.
Posted 1 April 2014
ATVLONDON
Photographer
ATVLONDON
Another point. Does anyone actually know who buys girly mags like Mayfair? I see the top shelf is covered with these mags but I never see anyone actually queuing up to buy one. Surely these mags have had their day too? The only time I ever bought one was when I was 16 and took a Knave up to the counter to see if the newsagent would serve me. He did.

Posted 1 April 2014
PeterH
Photographer
PeterH
No big loss as far as the average working photographer is concerned, aside from a few comissioned photographers they used, they never paid a decent fee (if at all) for their content, so most people will earn exactly the same after its demise as they did before.

A few chav mag tit flashers may miss it, as it deprives their boyfriend of showing his birds tits to his mates down at the benefits office, but beyond that, again no real loss to the avaerage model.

Print is dead (and those issu style 'magazines aren't the answer!)
Posted 1 April 2014
HowardJ
Photographer
HowardJ
ATVLONDON
Another point. Does anyone actually know who buys girly mags like Mayfair? I see the top shelf is covered with these mags but I never see anyone actually queuing up to buy one. Surely these mags have had their day too? The only time I ever bought one was when I was 16 and took a Knave up to the counter to see if the newsagent would serve me. He did.
We once sent a friend into a newsagents to ask for Escort magazine. He thought it was a car magazine and was ever so slightly embarrassed when the newsagent handed him a porn mag. Ha Ha ha
Posted 1 April 2014
HowardJ
Photographer
HowardJ
PeterH
Print is dead (and those issu style 'magazines aren't the answer!)
I wonder what all the models will do now though? I agree style magazines and magazines like Stuff will soon come to an end too. Do you think the introduction of Sun+ and their paywall reduces the profile of the Page 3 girls too?
Posted 1 April 2014
PeterH
Photographer
PeterH
HowardJ

I wonder what all the models will do now though? I agree style magazines and magazines like Stuff will soon come to an end too. Do you think the introduction of Sun+ and their paywall reduces the profile of the Page 3 girls too?


I don't think anyones been able to name a 'page 3' girls for many years, it's just another job now, living off past glories. The exhibitionist models will find somewhere to flaunt themselves, the ones interested in making money will move on to webcamming. (until they kill that golden goose, too).

The days of well paid titty photography are over for people on both sides of the camera, I'm afraid.
Posted 1 April 2014
RedChecker
Photographer
RedChecker
It's not just T&A though is it? Most photographic markets are being battered by the onset of technology and the over saturation of the market place.

Posted 1 April 2014
mph
Photographer
mph
RedChecker
It's not just T&A though is it? Most photographic markets are being battered by the onset of technology and the over saturation of the market place.
And all those pesky amateurs giving their work away.........
Posted 1 April 2014
SMILESPHOTO
Photographer
SMILESPHOTO
Personally I say 'Good riddance' to those mags who believed they could mix porn with news, motoring, football or whatever they thought lads should be interested in. When I was in my teens/early 20s, I'd buy a car mag if I was looking to buy a car or a porno mag if I had a raging boner. My local Indian restaurant does steak and chips whilst my local steak house also serves a curry but I bet neither sell too many.

The Sunday Sport should have shown the writing was on the table.

Posted 1 April 2014
Chandos
Photographer
Chandos
SMILESPHOTO
Personally I say 'Good riddance' to those mags who believed they could mix porn with news, motoring, football or whatever they thought lads should be interested in. When I was in my teens/early 20s, I'd buy a car mag if I was looking to buy a car or a porno mag if I had a raging boner. My local Indian restaurant does steak and chips whilst my local steak house also serves a curry but I bet neither sell too many. The Sunday Sport should have shown the writing was on the table.
Lads are still interested in porn, motor cars, football. Lads mags were doing very well and attitude has not changed just that online and hand held device replaced printed media. The Daily Sport newspaper disappeared but returned so obviously there is still a demand.
Posted 1 April 2014
Edited by Chandos 1 April 2014
HowardJ
Photographer
HowardJ
SMILESPHOTO
Personally I say 'Good riddance' to those mags who believed they could mix porn with news, motoring, football or whatever they thought lads should be interested in. When I was in my teens/early 20s, I'd buy a car mag if I was looking to buy a car or a porno mag if I had a raging boner. My local Indian restaurant does steak and chips whilst my local steak house also serves a curry but I bet neither sell too many. The Sunday Sport should have shown the writing was on the table.
But what would you do if you wanted to buy a car AND had a raging boner? Stay indoors?
Posted 1 April 2014
HowardJ
Photographer
HowardJ
Chandos
Lads are still interested in porn, motor cars, football. Lads mags were doing very well and attitude has not changed just that online and hand held device replaced printed media. The Daily Sport newspaper disappeared but returned so obviously there is still a demand.
But there's plenty of all that type of content available for free online, so why would anyone sign up to such an online magazine? With the internet you don't need to make compromises. You can have the best of all the types of content without being bound to a particular website.
Posted 1 April 2014
Chandos
Photographer
Chandos
HowardJ
But there's plenty of all that type of content available for free online, so why would anyone sign up to such an online magazine? With the internet you don't need to make compromises. You can have the best of all the types of content without being bound to a particular website.
Its not just online. Maybe not the old Daily Sport which I may have incorrectly mention in my last post but the Sports newpspaper has been relaunchd for a while. I saw it in the newsagent the other day.....and in building sites. I know about the internet and how it killed off lads mags, that what I've been saying. Newspapers mostly find its way to builders at construction site who arent going to spend more than 30p for a throwaway paper and arent going to whip out a laptop or mobile device in between work.
Posted 1 April 2014
Edited by Chandos 1 April 2014
HowardJ
Photographer
HowardJ
Chandos
Its not just online. Maybe not the old Daily Sport which I may have incorrectly mention in my last post but the Sports newpspaper has been relaunchd for a while. I saw it in the newsagent the other day.....and in building sites. I know about the internet and how it killed off lads mags, that what I've been saying. Newspapers mostly find its way to builders at construction site who arent going to spend more than 30p for a throwaway paper and arent going to whip out a laptop or mobile device in between work.
But is that a big enough market to keep then going? Do we need more sets of topless girls in hard hats?
Posted 1 April 2014
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