The only blog I follow is a photographer who lives close to me and I find it interesting to learn about the work he gets involved in. His name is Perou.
I guess models sometimes maintain a blog for the benefit of their 'fanclub'. Some of them might receive orders for signed prints, t-shirts etc because of it I guess. I'm not sure many internet photographers are able to generate a fanclub in the same way so can't see much use for it personally.
I enjoy doing it. All my jobs have involved writing / marketing communications and I have always enjoyed reading.
I receive emails from around the world and have made several good friends via my website.
I am passionate (bonkers) about photography and this helps to fuel and provide content for many of the articles that appear on my Blog. There is so much inspiration for a Blog posting from the likes of:
- photography books you have bought / read / recommend
- photography DVDs, videos and Youtube
- workshops you have attended
- things in the news, eg anniversaries; deaths; exhibitions, etc
Also, your own input:
- photoshoots you have arranged
- models you have worked with
- your photographic inspiration
- photographers you admire
- your studio lighting plans
- product reviews
- your photography top tips
All of these and more have featured in postings on my Blog.
If you aren't good with writing I think you will struggle. My own view is that a good Blog needs easy to read content, and regularly updated content.
It really depends on what the purpose of the blog would be.
Most people who persist with blogs do it because they enjoy doing it - almost like a diary which they share. If it is not something you enjoy doing, it will be very difficult to make it of interest to anyone else. Many people start blogs and they peter out quite quickly ... if you look at several models blogs you will find that most haven't posted this month.
To make other people interested in visiting your blog it needs to be updated frequently. If you visit a blog and nothing has been posted for months would you bother going back ?
On the other hand you don't need to write essays, produce something that you find interesting or says something about you. If you do plenty of shoots then it's not too onerous to post a photo with maybe a description or short explanation (and something longer if something occurs to you.
I used to do a blog where I'd post photos from gigs and a sort of review/remarks/diary but I found I just didn't have time to write anything I was pleased with, but have carried on posting photos which link to my other sites www.wildblanket.co.uk although I am quite pleased with some of the writing which is easy to find in this link: http://wildblanket.squarespace.com/journal/category/holidays
About 100,000 visitors to my website in a few years - mainly because search engines like blogs. I've never done anything else to attract visitors.
I use the blog mainly as a place to put nearly straight out of camera preliminary shots for the model to look through - but I write a couple of lines with the model's name, and link back to the model's website - all of which the search engines are looking for.
Wordpress is probably the best to use - my whole site is built with it - and you can get a free Wordpress site at www.wordpress.com