Where next for lads mags?

Where next for lads mags?

52 posts
31 March 2014
HowardJ
Photographer
HowardJ
Front is gone and now today Nuts has announced its entered a consultation period with staff about a possible closure.

Where next for the lads mags?

Online only?

Have they had their day?

Is the UK is going puritanical following the adult restrictions on ISPs, the pishing for age validation on websites and ATVOD too. Hide away your boobies and smiles.

Posted 31 March 2014
Edited by HowardJ 31 March 2014
Gerry99111
Photographer
Gerry99111
Is this just that printed magazines are virtually unviable now apart from certain age groups and types who don't use the internet much.

Posted 31 March 2014
HowardJ
Photographer
HowardJ
there's a shift to digital but companies like Apple have a ban on topless content so you don't get the full magazine on the Apple digital platform. This is what Nuts are saying in their announcement http://m.digitalspy.co.uk/media/news/a561412/nuts-magazine-faces-closure-after-10-years-ipc-starts-consultation.html#~oA6zGmgsNe1B18
Posted 31 March 2014
stolenfaces
Photographer
stolenfaces
Will anyone miss them? Surely they are just imitation porn. With real porn readily available why would anyone spend money on such cheap imitations.

Posted 31 March 2014
HowardJ
Photographer
HowardJ
stolenfaces
Will anyone miss them? Surely they are just imitation porn. With real porn readily available why would anyone spend money on such cheap imitations.
The UK government is clamping down on porn. Glamour models converting to nuns. Those tattoos might take some explaining in the convent.
Posted 31 March 2014
CSD_Images
Photographer
CSD_Images
There is several avenues available to the magazines but here are the two main ones:

Host your own magazine/paywall portal.
Develop a cross platform App to distribute content and also reader engagement.

The first is the easiest and least expensive but also the least likely to engage your audience. The second is the most expensive and if it's not done properly can lead to a detrimental or even catastrophic loss in engagement. The NYT does the paywall solution and other newspapers/media outlets have done the same with varying degrees of success. In many ways having a hybrid solution is best but keeping the site up to date and well maintained can be difficult in a tech industry that changes every year and even more so for the apps, which means your returns on investment could be razor thin as you'll be faced with outsourcing the contracts or hiring developer teams/purchasing test hardware both are potentially very expensive. Couple with the decreasing advertising revenues due to companies tightening the PR/marketing budgets then you are caught between a rock and a hard place.

The problem that Nuts and other lads mags suffer from is that their target demographic is the young teen/early 20s generation. A generation that's used to consuming media through the 'Net and mobile devices, there is little market for them to leverage with traditional print media. Whilst other magazines can evolve to a degree at the end of the day digital publications are the only way forward with supplemental printed material as promotions/references.

On a side note: The 18 verification system won't work, it's been tried in other countries and it's about as effective as a chocolate fire guard. Ultimately it's up to the parents to police their kids and that means no PC in their bedroom or away from a 'public' area of the house. However this is a topic for another day.

Posted 31 March 2014
HowardJ
Photographer
HowardJ
I don't think paywalls work. They just discourage people from accessing your site and if similar content is available for free elsewhere then they'll go elsewhere. Building a truly a scalable solution of your own isn't really practically even if you're using a cloud based solution.

Building your own app requires a significant upfront investment and it's time consuming. Keeping it maintained and up to date with advances on the tablet and mobile space isn't going to be cheap, so I can't see many people going there.

Posted 31 March 2014
Chandos
Photographer
Chandos
The same reason why Dandy has ended printed publication and went online
http://en.wikipedia.org/wiki/The_Dandy
Nothing to do with change of attitude, government restriction or feminist pressure. The market is'nt there to support it that why some retailers ie the Co-operative don't feel threaten by lads mags taking their business elsewhere.
The growth of the internet and easy availability of stronger content is to blame.

Posted 31 March 2014
Edited by Chandos 31 March 2014
Amber6
Model
Amber6
I worked in the publication/media industry (I was with a speciality publication) way before what I do now, and even then there was such a genuine dip in sales, all across the board. The ABC figures were declining all the time.
I was not aware Front had stopped? But seriously, it was a pretty immature publication.
Sad as it is, printed media will become a thing of the bygone era. That is the reality.

Posted 31 March 2014
HowardJ
Photographer
HowardJ
Amber6
I worked in the publication/media industry (I was with a speciality publication) way before what I do now, and even then there was such a genuine dip in sales, all across the board. The ABC figures were declining all the time. I was not aware Front had stopped? But seriously, it was a pretty immature publication. Sad as it is, printed media will become a thing of the bygone era. That is the reality.
Front magazine's announcement http://www.mediaweek.co.uk/article/1230451/front-mag-closes-16-years-its-lot-fun
Posted 31 March 2014
OldMaster
Photographer
OldMaster
There is little or no future for these magazines and I won't be shedding a tear at their demise! The general opinion on here is that market forces are really always ok, so this is just another victim?

The smart girl with a laptop can make vastly more than these magazines were ever worth to them, a documentary the other night interviewed a girl who turned over £89,000 in two years just on web cam work and calculated an average income of around £90,000pa from all her sources of income.

And at least it meant that she was the sole beneficiary and not a bunch of people making a living out of "XYZ gets her tits out for the boys"

And lets not pretend that the "serious" content of these magazines had any relevance at all..clearly proved by the fact that when guys can get their kicks elsewhere they are happy to forego the articles about trendy life style ethemera?



Posted 31 March 2014
Amber6
Model
Amber6
seeing their (Front Magazine) figures, it makes sense they had to cease publishing. I worked for a very specialist magazine (which is still going strong) and our figures weren't that far behind. Plus, I can put a bet on it, our overheads were minimal, compared to theirs.
Posted 31 March 2014
Edited by Amber6 31 March 2014
oceanova
Photographer
oceanova
A few years ago I ran multiple building site canteens and Front/nuts/daily sport where the main "reading" fodder for the young blokes, I was actually surprised they went under based on the amount we used to find lying around. I couldn't imagine they would now all be using tablets and smart phones for there leching (I might be generalising but I'm sure they weren't interested in Jaguars latest engine inovations). Plus you can't cut out pages of breasts from a tablet or smartphone!

Posted 31 March 2014
paulbatterbury
Photographer
paulbatterbu..
Front magazine has always had trouble. They have been in and out of receivership for the past few years. A few years ago Maxim disappeared of UK shelves, although it continues to sell in other countries.

Loaded magazine would have also been no longer be with us, if it wasn't brought up about two years back, however it is rumored that makes a loss, and a while back it was suggested that it would also full back to an on-line magazine. Zip Magazine, which was doom from the start.

The truth is, currently in this economical climate, no one is buying, why, it is uncertain, maybe the market it flooded (well it has been for years) as everyone has jumped on the bandwagon and maybe what was once wanted, is now discarded. There has already been a decline on phone chat channels.

It has been a usually slow start to 2014 for everyone in the industry, but everyone is remaining hopeful and positive that things will improve, but cautious at the same time. Why the situation has occurred I really don’t know, maybe (like money) the more images that are in circulation, the less photography and it industry is worth.

The danger is a complete collapse (like an industry recession). Front Magazine was content to Girl Management a few years back and of course the Sun Page 3 and Nuts, all three of these outlet, promoted the agency and it models for other assignments. Loaded is also content to another agency, and given the turbulent financial of the industry, if any other magazine fall by the way, this will hit model agencies hard and the model on their books, as some of them are (stupidly) exclusively signed.

If more magazines full by the way, agencies will close down and opportunities for image syndication which is already difficult to do, will no longer exist and work opportunities will become less and less available for models and photographers.

The magazine are failing to sell, it is not down to the government and their anti-porn / glamour ideals, because if production of such content and media was banned in the UK, people would simply move overseas to produce, it would still be accessible on-line and the UK would lose an industry, providing jobs which would create even more unemployment back home in the UK.


Posted 1 April 2014
RedChecker
Photographer
RedChecker
paulbatterbury

A few years ago Maxim disappeared of UK shelves, although it continues to sell in other countries.


IMO, Maxim UK's problem was that it cheapened itself to compete with Nuts and Zoo.  Originally it was a fairly decent publication, somehing like inbetween GQ and FHM, and fairly serious but as soon as Nuts/Zoo appeared they went downhill really fast and it just became yet another cheap/tacky lads mag.  I owned every copy of Maxim UK and still have them and it's clear to see the drastic shift in target market through its history.
Posted 1 April 2014
Edited by RedChecker 1 April 2014
To reply to this thread you must be a member. Click here to join