Those intending to trade as a Model Agency should be aware that as of April 2008 BERR (the Department for Business Enterprise & Regulatory Reform), following consultation on protecting vulnerable agency workers, introduced important changes to the legislation governing the private recruitment industry, which includes agencies supplying workers to the entertainment and modelling industries.
Originally posted: 24 July 2009
#000000;">Every day we get people trying to join this site under the guise of being an Agent, Agency or Manager when they can provide no evidence whatsoever of actually being successful in that field. The current economic downturn has also seen quite a few members, mostly models but including the odd photographer, deciding there is money to be made as an 'agent' or 'manager' to the influx of aspiring models looking for agency representation.
#000000;">#c00000;">FOR THE RECORD: Purestorm is currently only considering (manual) Agency registration applications from bonafide UK*#000000;">#c00000;"> agents and agencies established and trading as Model Employment Businesses under the 2008 BERR [now BIS] guidelines and who are also members of reputable UK governing bodies such as the Association of Model Agents (BFMAA).
#000000;">The reason Purestorm clamped down on 'agency' registration attempts in 2008 is that there are literally thousands of chancers out there pretending to be agents or agencies who are either specifically targeting aspiring models as a way of getting rich quick, or else simply do not have the business acumen, financial backing, industry contacts and established client base to properly represent models; and, more to the point, pay them on time and handle the necessary employment and taxation paperwork.
#000000;">If any member is serious about setting up a model agency, once they have formed a limited company which is formally trading as an Employment Agency from registered premises and they can prove they have built an established customer base generating sufficient regular work for those on their books to justify them having an Agency account on here they are welcome to get in touch.
#000000;">In the meantime, they will NOT be allowed to advertise themselves as an agent or an agency through their Purestorm Model or Photographer Portfolio account ... as one of the primary goals of Purestorm is to try to protect the innocent, naive and gullible who can be so easily blinded by the A-word or scammed by the unscrupulous.
#000000;">Wannabe agents may be well-intentioned, but until they can prove they can generate paid work for models on their books the Purestorm Team is not prepared to give them free licence to find guineapigs through Purestorm. Finding models for an agency is easier than picking grapes off the vine - it is finding clients for the agency that is the tricky bit ... and a Purestorm account won't help agencies find clients as this is primarily a Portfolio Hosting site.
#000000;">The Purestorm Team
NOTE: Purestorn no longer offers Model Agency membership to non-UK (incl. NI) Model Employment Businesses
Running a pseudo-agency page on a Social Networking site does not qualify for Agency membership on PS