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Where next for lads mags?

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OldMaster is off-line
31 March 2014 12:48
OldMaster
Photographer
OldMaster
Location
United Kingdom
Hertfordshire
Harpenden

There is little or no future for these magazines and I won't be shedding a tear at their demise! The general opinion on here is that market forces are really always ok, so this is just another victim?

The smart girl with a laptop can make vastly more than these magazines were ever worth to them, a documentary the other night interviewed a girl who turned over £89,000 in two years just on web cam work and calculated an average income of around £90,000pa from all her sources of income.

And at least it meant that she was the sole beneficiary and not a bunch of people making a living out of "XYZ gets her tits out for the boys"

And lets not pretend that the "serious" content of these magazines had any relevance at all..clearly proved by the fact that when guys can get their kicks elsewhere they are happy to forego the articles about trendy life style ethemera?



Amber West is off-line
31 March 2014 12:51
Amber6
Model
Amber6
Location
United Kingdom
Dumfries and Galloway


seeing their (Front Magazine) figures, it makes sense they had to cease publishing. I worked for a very specialist magazine (which is still going strong) and our figures weren't that far behind. Plus, I can put a bet on it, our overheads were minimal, compared to theirs.


Gary Newton is off-line
31 March 2014 17:31
oceanova
Photographer
oceanova
Location
United Kingdom
Essex


A few years ago I ran multiple building site canteens and Front/nuts/daily sport where the main "reading" fodder for the young blokes, I was actually surprised they went under based on the amount we used to find lying around. I couldn't imagine they would now all be using tablets and smart phones for there leching (I might be generalising but I'm sure they weren't interested in Jaguars latest engine inovations). Plus you can't cut out pages of breasts from a tablet or smartphone!


01 April 2014 03:33
paulbatterbury
Photographer


Front magazine has always had trouble. They have been in and out of receivership for the past few years. A few years ago Maxim disappeared of UK shelves, although it continues to sell in other countries.

Loaded magazine would have also been no longer be with us, if it wasn't brought up about two years back, however it is rumored that makes a loss, and a while back it was suggested that it would also full back to an on-line magazine. Zip Magazine, which was doom from the start.

The truth is, currently in this economical climate, no one is buying, why, it is uncertain, maybe the market it flooded (well it has been for years) as everyone has jumped on the bandwagon and maybe what was once wanted, is now discarded. There has already been a decline on phone chat channels.

It has been a usually slow start to 2014 for everyone in the industry, but everyone is remaining hopeful and positive that things will improve, but cautious at the same time. Why the situation has occurred I really don’t know, maybe (like money) the more images that are in circulation, the less photography and it industry is worth.

The danger is a complete collapse (like an industry recession). Front Magazine was content to Girl Management a few years back and of course the Sun Page 3 and Nuts, all three of these outlet, promoted the agency and it models for other assignments. Loaded is also content to another agency, and given the turbulent financial of the industry, if any other magazine fall by the way, this will hit model agencies hard and the model on their books, as some of them are (stupidly) exclusively signed.

If more magazines full by the way, agencies will close down and opportunities for image syndication which is already difficult to do, will no longer exist and work opportunities will become less and less available for models and photographers.

The magazine are failing to sell, it is not down to the government and their anti-porn / glamour ideals, because if production of such content and media was banned in the UK, people would simply move overseas to produce, it would still be accessible on-line and the UK would lose an industry, providing jobs which would create even more unemployment back home in the UK.
Kind Regards Paul http://www.paul-batterbury.com


Steven Jardine is off-linePlatinum Member
01 April 2014 04:03
RedChecker
Photographer
RedChecker
Location
United Kingdom
Buckinghamshire
Stoke Mandeville

Quote from paulbatterbury
A few years ago Maxim disappeared of UK shelves, although it continues to sell in other countries.



IMO, Maxim UK's problem was that it cheapened itself to compete with Nuts and Zoo.  Originally it was a fairly decent publication, somehing like inbetween GQ and FHM, and fairly serious but as soon as Nuts/Zoo appeared they went downhill really fast and it just became yet another cheap/tacky lads mag.  I owned every copy of Maxim UK and still have them and it's clear to see the drastic shift in target market through its history.
When you are dead, you do not know that you are dead. All of your pain is felt by others. The same thing happens when you are stupid.


01 April 2014 04:20
paulbatterbury
Photographer


Well GQ and FHM are aimed at a different age audience, think of Zoo and Nuts and the kind of person that would buy such mags, we are looking at a younger age group to which the magazine is priced for, and market for (bright colours) like a bag of candy. FHM and GQ, the price is higher, the imagery is much more sophisticated and the models are either higher calibre, TV, Film Stars or celebrity status.

Maxim possible took a gamble in the UK, looking at volume of sales, over quality of sales and aimed at the younger age group, only for it to backfire, but the fact remains they folded because they where no making a profit.
Kind Regards Paul http://www.paul-batterbury.com


Steven Jardine is off-linePlatinum Member
01 April 2014 04:41
RedChecker
Photographer
RedChecker
Location
United Kingdom
Buckinghamshire
Stoke Mandeville

Quote from paulbatterbury
 Maxim possible took a gamble in the UK, looking at volume of sales, over quality of sales and aimed at the younger age group, only for it to backfire, but the fact remains they folded because they where no making a profit.



As I said though, they weren't always aiming at the lower age group market, in the early days of the magazine they were aiming at the GQ/FHM market.
When you are dead, you do not know that you are dead. All of your pain is felt by others. The same thing happens when you are stupid.


01 April 2014 05:09
ATVLONDON
Photographer


Another point. Does anyone actually know who buys girly mags like Mayfair? I see the top shelf is covered with these mags but I never see anyone actually queuing up to buy one. Surely these mags have had their day too? The only time I ever bought one was when I was 16 and took a Knave up to the counter to see if the newsagent would serve me. He did.
My doctor told me I've only got 6 months to live. Then I told him I couldn't pay him... so he gave me another 6 months.


Peter Hague is off-line
01 April 2014 05:15
PeterH
Photographer
PeterH
Location
United Kingdom
South Yorkshire


No big loss as far as the average working photographer is concerned, aside from a few comissioned photographers they used, they never paid a decent fee (if at all) for their content, so most people will earn exactly the same after its demise as they did before.

A few chav mag tit flashers may miss it, as it deprives their boyfriend of showing his birds tits to his mates down at the benefits office, but beyond that, again no real loss to the avaerage model.

Print is dead (and those issu style 'magazines aren't the answer!)
"I am the one who knocks" - Walter White


HowardJ is off-line
01 April 2014 05:19
HowardJ
Photographer
HowardJ
Location
United Kingdom
Surrey
West Midlands

Quote from ATVLONDON
Another point. Does anyone actually know who buys girly mags like Mayfair? I see the top shelf is covered with these mags but I never see anyone actually queuing up to buy one. Surely these mags have had their day too? The only time I ever bought one was when I was 16 and took a Knave up to the counter to see if the newsagent would serve me. He did.



We once sent a friend into a newsagents to ask for Escort magazine. He thought it was a car magazine and was ever so slightly embarrassed when the newsagent handed him a porn mag. Ha Ha ha



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