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Where next for lads mags?

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HowardJ is off-line
31 March 2014 11:22
HowardJ
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Front is gone and now today Nuts has announced its entered a consultation period with staff about a possible closure.

Where next for the lads mags?

Online only?

Have they had their day?

Is the UK is going puritanical following the adult restrictions on ISPs, the pishing for age validation on websites and ATVOD too. Hide away your boobies and smiles.


Gerry is off-line
31 March 2014 11:28
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Is this just that printed magazines are virtually unviable now apart from certain age groups and types who don't use the internet much.
If you have to ask why I do it, you will never understand the reason why


HowardJ is off-line
31 March 2014 11:38
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there's a shift to digital but companies like Apple have a ban on topless content so you don't get the full magazine on the Apple digital platform.

This is what Nuts are saying in their announcement http://m.digitalspy.co.uk/media/news/a561412/nuts-magazine-faces-closure-after-10-years-ipc-starts-consultation.html#~oA6zGmgsNe1B18


Neil Anderson is off-line
31 March 2014 11:55
stolenfaces
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Will anyone miss them? Surely they are just imitation porn. With real porn readily available why would anyone spend money on such cheap imitations.
Like any dealer he was watching for the card that is so high and wild he'll never need to deal another...


HowardJ is off-line
31 March 2014 12:02
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Quote from stolenfaces
Will anyone miss them? Surely they are just imitation porn. With real porn readily available why would anyone spend money on such cheap imitations.



The UK government is clamping down on porn. Glamour models converting to nuns. Those tattoos might take some explaining in the convent.


CSD Images is off-line
31 March 2014 12:06
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There is several avenues available to the magazines but here are the two main ones:

Host your own magazine/paywall portal.
Develop a cross platform App to distribute content and also reader engagement.

The first is the easiest and least expensive but also the least likely to engage your audience. The second is the most expensive and if it's not done properly can lead to a detrimental or even catastrophic loss in engagement. The NYT does the paywall solution and other newspapers/media outlets have done the same with varying degrees of success. In many ways having a hybrid solution is best but keeping the site up to date and well maintained can be difficult in a tech industry that changes every year and even more so for the apps, which means your returns on investment could be razor thin as you'll be faced with outsourcing the contracts or hiring developer teams/purchasing test hardware both are potentially very expensive. Couple with the decreasing advertising revenues due to companies tightening the PR/marketing budgets then you are caught between a rock and a hard place.

The problem that Nuts and other lads mags suffer from is that their target demographic is the young teen/early 20s generation. A generation that's used to consuming media through the 'Net and mobile devices, there is little market for them to leverage with traditional print media. Whilst other magazines can evolve to a degree at the end of the day digital publications are the only way forward with supplemental printed material as promotions/references.

On a side note: The 18 verification system won't work, it's been tried in other countries and it's about as effective as a chocolate fire guard. Ultimately it's up to the parents to police their kids and that means no PC in their bedroom or away from a 'public' area of the house. However this is a topic for another day.
www.flickr.com/photos/csd_images | www.celticshadows.co.uk


HowardJ is off-line
31 March 2014 12:18
HowardJ
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I don't think paywalls work. They just discourage people from accessing your site and if similar content is available for free elsewhere then they'll go elsewhere. Building a truly a scalable solution of your own isn't really practically even if you're using a cloud based solution.

Building your own app requires a significant upfront investment and it's time consuming. Keeping it maintained and up to date with advances on the tablet and mobile space isn't going to be cheap, so I can't see many people going there.


Simon Chan is off-line
31 March 2014 12:23
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The same reason why Dandy has ended printed publication and went online
http://en.wikipedia.org/wiki/The_Dandy
Nothing to do with change of attitude, government restriction or feminist pressure. The market is'nt there to support it that why some retailers ie the Co-operative don't feel threaten by lads mags taking their business elsewhere.
The growth of the internet and easy availability of stronger content is to blame.


Amber West is off-line
31 March 2014 12:32
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I worked in the publication/media industry (I was with a speciality publication) way before what I do now, and even then there was such a genuine dip in sales, all across the board. The ABC figures were declining all the time.
I was not aware Front had stopped? But seriously, it was a pretty immature publication.
Sad as it is, printed media will become a thing of the bygone era. That is the reality.


HowardJ is off-line
31 March 2014 12:37
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Quote from Amber6
I worked in the publication/media industry (I was with a speciality publication) way before what I do now, and even then there was such a genuine dip in sales, all across the board. The ABC figures were declining all the time.
I was not aware Front had stopped? But seriously, it was a pretty immature publication.
Sad as it is, printed media will become a thing of the bygone era. That is the reality.



Front magazine's announcement http://www.mediaweek.co.uk/article/1230451/front-mag-closes-16-years-its-lot-fun



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